One promo, every channel
Turn one approved promo sheet into email, social, and in-store sign copy — in your brand voice, with a human on final review.
an afternoon
~25 min
per promo
Madison, WI · Practical AI
Content
Podcast
Reporting
Practical AI for the people who market food.
I help grocery, food, and marketing teams put AI to work on the jobs they already do — promos, content, reporting, podcasts — starting with one workflow that feels slower than it should.
Twenty years behind cameras and microphones — the last five in food — now pointed at AI. The first call is free and stays concrete.
The specials board
Times from my own runs of these workflows — an audit makes them real on yours.Episode to content kit
One recorded episode becomes show notes, a newsletter section, and five social posts you can edit and ship.
3–4 hrs
~45 min
per episode
Meeting to recap
Record the planning call, get back decisions, owners, and dates — ready to paste wherever status updates live.
45 min
~5 min
per meeting
Three ways to start
Pick the door that fits.
Whether you want your team leveled up, a clear map of where AI helps, or a small tool built — each engagement starts small and earns the next step.
Team AI training
Hands-on sessions with ChatGPT, Claude, and Gemini using your team's real work — prompt patterns, review habits, and what should never get pasted in.
Half-day, short series, or one-on-one How training works →AI workflow audit
We map one team's recurring work, find the three-to-five places AI genuinely helps, and pilot the best one before you spend anything on tools.
About two weeks What an audit covers →Custom tool sprint
A small, tightly scoped tool for one narrow workflow — a check-in assistant, a report assembler, a content kit builder. Like Kestrel, but for your team.
Scoped small on purpose See what "small" means →Not sure which door? Start with a single 90-minute working session — one real problem, screens shared, and you keep everything we build.
Case study
Kestrel: sales reporting people actually read.
A five-person sales team was emailing late, hard-to-read slide decks to leadership — so leadership stopped reading them. I designed and built Kestrel, a reporting concept with voice check-ins for reps and a clear executive dashboard, and presented it to the company's board.
It's a working demo on sample data, and I'll tell you exactly where the demo ends and the production plan begins.
Read the full case study
Why me
Twenty years telling stories — the last five in food. Now I build with AI.
I've spent five years inside the dairy-deli-bakery world — producing the What's In Store podcast, shooting the IDDBA trade show floor, and filming the World Championship Cheese Contest. I know what marketing work actually looks like before it goes live.
This year I went all-in on AI: building Kestrel, a free fitness app, and this site — and helping teams find the same leverage without the trial and error.
More about Ian
Selected credits
- IDDBA
- What's In Store podcast
- Wildfire Creative
- City of Madison
- Dane County Airport
- Our Lives Magazine · 19 covers
- FAA Part 107 drone pilot
Free 30-minute call
Bring one workflow that feels slower than it should.
A promo process, a report, a content backlog, a podcast. We'll look at it together and I'll tell you plainly whether AI helps — and what to try first.
The button opens an email — or write to realiansteven@gmail.com. I reply within one business day.